Keyword Research
- Google Adword Tool - This is one of the best free toools available for keword reseach. For different selections of keywords, it shows the volume of searches, both local or global, advertiser competition, estimated average CPC, search volume trends etc.Also it enlists additional keyword ideas based on the specific keyword analyzed.
- Google Search-based Keyword Tool - This Search-based Keyword Tool generates keyword and landing page ideas, highly relevant and specific to the websites. In doing so, the tool helps one identify additional advertising opportunities that are currently not being used in the selected AdWords ad campaigns. This google tool goes one step further by tailoring the keywords and other data (such as the amount of competition for the keyword, the suggested bid, and more) based on the chosen language or country/territory settings.Also it provides intputs to locate additonal promotional and campaign opportunities.
- Google Trends - This google tool provides great ideas on what keywords are being searched by people, how often a particular search-term is entered relative to the total search-volume across various global regions and languages.
- Google Insights for Search -With Google Insights for Search, one can compare search volume patterns across specific regions, categories, time frames and properties. It shows categorized results and displays the seaonal patterns of data, along with the geographical distribution of the origin of the searches.
Web Design Tools
- Google Sites- This google tool allows one to quickly create web-site based on predefined templates. Google claims, "Google Sites is powerful enough for a company intranet, yet simple enough for a family website. You can start a site from scratch or from a template." This product - initially started out as 'JotSpot', a company offering enterprise social software- was targeted mostly at small-sized and mid-sized businesses.
- OpenSocial -The internet space becomes quite interactive and innovative, when a common application can be shared across multiple websites. Opensocial enables extensible common APIs to be used for social applications across multiple websites. Applications that use the OpenSocial APIs can be embedded within a social network itself, or access a site's social data from anywhere on the web.
- Google Webmaster Central - One of the most frequently used google tools, it allows webmasters to check the status of indexing and optimize the visibility of their websites. This free tool enables the web master, among other things, to (i) check and set the crawl rate (ii) list of internal and external links (iii) review the review the relevant keyword searches listed and the related statistics (iv) review site-map and (v) build and test a robots.txt file.
- Google Analytics - It is an enterprise-grade web analytics solution and a robust google tool providing visibility into ones website traffic and marketing effectiveness.This flexible powerful and user friendly google tool empowers one with strong analytics intelligence, advanced traffic profiling and segmentation, and enables easy customization of the reports. It also equipps one to plan targeted
ads and drive marketing initiatives with improved probability of conversion.
- Blogger- Very popular free blogging platform provided by google.It was created by Pyra Labs, which was acquired by Google in 2003. This google tool allows a blogger to publish blog without owning any domain or website; one can publish blogs at the subdomains of blogspot.com. This blogging platform also allows the bloggers to apply various web-gadgets, socializing widgets and monetizing add-ons like google ads and amazon associates widgets.
- Knol - The google tool Knol provides a free platform to easily create, collaborate on, and publish credible web content , mostly user-written articles on different topics.Apparently, Knol is a wiki-like platform where authors can create topics and contentS. Where it differs from a wiki, it is basically a content-rich Web page where the author is at the focus and the readers may comment on the knol.
- Orkut - Named after its creator, Google employee Orkut Büyükkökten,this tool is a Google owned and operated social networking website. Similar to its competitors Facebook and MySpace, this google tool is designed to help users meet new friends,socialize and maintain existing connections. Although not much popular in USA, this tool enjoys a robust user base in growing economies like India and Brazil. In the landscape of social web marketing, it can play dominant role in future.
Advertizing
- Google AdWords - Adwords, one of the major source of Google's earnings, is their flagship advertising product . It enables to the advertizers a flexible pay-per-click (PPC) advertising model. Using this google tool the advertizers select and pay for thieir site-targeted promotions for both text and banner ads. The AdWords program includes local, national, and global distribution channels.
- Google Adsense - This google tool allows a publisher to publish google ads with a view to monetizing the websites or blogs.With Google AdSense the website publishers of all sizes can display relevant Google ads on their website's content pages and earn money. Google adsense, both for content and search, has dynamic features and are generated automatically with each impression based on the contents and specifically the keywords. It is necessary to point out that Google Adwords is the advertizers' interface and the Google Adwords is the publishers' interface of the same PPC model used by Google.
